YOU HAVE TO KNOW: SALT SUGAR FAT – HOW THE FOOD GIANTS HOOKED US- from Winner of thePulitzer Prize Michael Moss


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Salt Sugar Fat – How the Food Giants Hooked Us

Michael Moss Salt Sugar Fat

Food companies understand that salt, sugar and fat “are their holy grail.” By Morgan Korn on Yahoo’s Daily Ticker

According to Michael Moss, the Pulitzer prizing-winning reporter and author of the new book Salt Sugar Fat: How the Food Giants Hooked Us, executives at the major food behemoths – Kraft, General Mills and Nestle – have known for years that the sugar, salt and fat added to their cereals, soups, tomato sauces and hundreds of other food products have put millions of individuals’ health at risk.

Cargill Coke Nestle

But the quest for bigger profits and a larger share of the consumer market has compelled the processed food industry to turn a blind eye to the dangers and consequences of eating those very products.

Moss’ book exposes the inner workings of the food industry and details how these food giants spend millions of dollars to make the food we eat more addictive. After reading his book, which took Moss four years to write and report, one may never want to consume another Cheez-It cracker or Lunchable again.

Food Scientists Employment Graphic courtesy of the Institute of Food Technologists

How do the food giants trick consumers? Moss gives several examples:

http://gmo-awareness.com/

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