Robert Cohen wrote:
A few weeks ago while working out on a stationary
bike at 3AM in my 24-hour gym, I noticed the
brightly colored tattoo on the upper left arm of
a young woman who was sweating profusely while
doing her own workout on an elliptical machine. I now regret not approaching her to ask the meaning
of that tattoo.

A few days ago, I received an email message from an
Australian frend which read:

“We had our 269life tattoos put upon ourselves
yesterday – they are all 269.”

I immediately recalled the gym memory of where
I first saw that same message.

I then went to the World Wide Web to search the
meaning of ‘269 Life’.

I crash landed at this website:


I was soon directed to this Israeli video:


Shocking demo in Israel: activists got branded by hot steel


Über 269

The burning of the calf’s number, chosen by the industry to be “269”, is for us an act of solidarity and immortalization. We hope to be able to raise awareness and empathy towards those, whose cries of terror and pain are only heard by steel bars …

Shocking demo in Israel: activists got branded by hot steel

269lifecom269lifecom·9 Videos



Mag ich 1.239     Mag ich nicht 331


Veröffentlicht am 02.10.2012

On October 2nd 2012, world farm animals day, three animal rights activists in Israel got branded with a hot steel brand, in the same way farm animals are branded in factory farms.

Watch the official video: http://www.youtube.com/watch?v=VEAJgM…
See more footage of this demo: http://www.269life.com
Facebook: http://facebook.com/269calf

How Much Milk is Produced by Factory Dairy Farms?

How Much Milk is Produced by Factory Dairy Farms?

There was a time that dairy farms resembled the
tranquil scenes depicted on milk cartons.

This week (March 1, 2012), the United States
Department of Agriculture (USDA) released
a report “Farms, Land in Farms, and Livestock
Operations, 2011 Summary” showing that more
than half of the United States milk supply
was produced on farms with 1,000 or more cows.

USDA counted 60,0000 dairy farms in 2011, and
there were 1,750 milking more than 1,000 cows.
Less than three percent of America’s dairies
produce more than 50 percent of our milk.

What other than milk do such farms produce?

A typical 1600 pound Holstein cow produces
42,200 pounds of waste each year. That volume
represents 30,400 pounds of solid waste and
12,800 pounds of urine. Multiply that by
1,000, and the resulting bovine body waste
from such a farm is equal to 42 million pounds,
an amount equal to the waste produced by a city of
500,000 humans.

Human urine is sanitized in waste treatment plants.
Cow waste enters the ground and finds its way to
underground reservoirs or into streams.

As for the solid waste, watch where you step.

On factory farms, urine and feces are mixed and stored
in lakes and dams and then sprayed as fertilizer on
growing fruits and vegetables which end up in supermarkets.

Robert Cohen